/dm:programmatic-seo

Purpose

Plan and audit SEO pages generated at scale from structured data sources (databases, APIs, CSV/JSON files). Enforces quality gates to prevent thin content penalties, index bloat, and Google's Scaled Content Abuse policy.

Input Required

The user must provide (or will be prompted for):

• URL or data source: Existing programmatic pages to audit, or data source details for planning
• Page type: What kind of pages are being generated (location, product, integration, glossary, template, tool)
• Data source: CSV/JSON files, API endpoints, database queries — or existing pages to analyze
• Target scale: How many pages will be generated
• Current status: New build or auditing existing programmatic pages

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply industry context and compliance rules. Check for brand guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json.