/dm:retargeting-strategy

Purpose

Design a cross-platform retargeting strategy with audience segmentation by funnel stage and behavior, creative sequencing, frequency management, and budget allocation. Produces a complete retargeting playbook ready for implementation across advertising platforms.

Input Required

The user must provide (or will be prompted for):

• Website traffic volume: Monthly unique visitors and page views (approximate is fine)
• Conversion funnel stages: The key stages in the user journey (visit, product view, add to cart, checkout, purchase -- or equivalent for lead gen funnels)
• Platforms in use: Which advertising platforms are active or available (Google Ads, Meta, LinkedIn, TikTok, programmatic DSPs, etc.)
• Retargeting budget: Monthly budget allocated or available for retargeting campaigns
• Product catalog: For dynamic retargeting -- whether a product feed exists and on which platforms it is configured
• Average purchase cycle: Typical time from first visit to conversion (days, weeks, months)
• Current retargeting setup: Any existing retargeting campaigns, pixel/tag status, audience definitions already in place, and current performance
• Pixel and tracking status: Which pixels/tags are installed and firing correctly (Meta Pixel, Google Tag, LinkedIn Insight Tag, TikTok Pixel, etc.)