/dm:roi-calculator

Purpose

Campaign ROI calculator with multi-touch attribution models. Produces a comprehensive ROI analysis across channels for budget justification, optimization recommendations, and executive reporting.

Input Required

The user must provide (or will be prompted for):

• Campaign spend by channel: Dollar amounts invested per channel (paid search, paid social, email, SEO, content, events, etc.)
• Conversions and revenue by channel: Number of conversions and total revenue attributed to each channel
• Time period: The date range for the analysis (week, month, quarter, year)
• Attribution model preference: Last-touch, first-touch, linear, time-decay, or position-based (or compare all models)
• Customer LTV: Optional -- average customer lifetime value for long-term ROI projection
• Industry vertical: For benchmark comparison context
• Conversion definitions: What counts as a conversion (purchase, lead, signup, demo request, trial start, etc.)
• Cost inputs beyond ad spend: Optional -- agency fees, tool costs, creative production costs, team time