/dm:schedule-social

Purpose

Schedule social media posts to one or more platforms with platform-specific formatting, optimized posting times, hashtag strategy, and engagement monitoring setup. Handles multi-platform distribution from a single content brief by generating tailored variations that respect each platform's character limits, media specs, and audience conventions while preserving the core message across all channels.

Input Required

The user must provide (or will be prompted for):

• Post content: Core message text, along with any images, video, carousel assets, or links to include — can be a single unified draft or pre-written per-platform variants
• Target platforms: Which platforms to post on — Twitter/X, Instagram (feed, Stories, Reels), LinkedIn (post or article), TikTok, YouTube (Shorts or Community), or Pinterest — must have corresponding MCP servers connected
• Posting date and time: Specific date and time per platform with timezone, or "optimal" to use data-driven timing recommendations based on audience engagement patterns
• Hashtags: Specific hashtags to use, a topic for auto-suggestion, or "auto" to generate hashtags based on content analysis, trending tags, and brand hashtag strategy
• Platform-specific variations: Any per-platform tweaks — different copy length, different images or aspect ratios, different CTAs, tone adjustments, or platform-native features (Instagram polls, LinkedIn document carousels, Twitter/X threads)
• Link and UTM parameters: URL to include with UTM tracking parameters (source, medium, campaign, content) for attribution, or auto-generate UTMs based on campaign naming conventions from brand profile
• Media assets: Image files or URLs with aspect ratio preferences per platform, video files with duration compliance, or carousel image sets in posting order
• Engagement instructions: Whether to set up reply monitoring, comment response guidelines, engagement boost triggers (promote if engagement exceeds threshold), or cross-posting rules
• Content calendar context: Optional — campaign name or content pillar this post belongs to, for calendar tracking and thematic consistency across the publishing schedule