/digital-marketing-pro:segment-audience

Purpose

Create or update audience segments in the brand's CRM or email platform based on behavioral, demographic, or engagement criteria. Segments can be used for ad targeting, email campaigns, retargeting, or personalization. Ensures segments are well-defined, properly sized, actionable across platforms, and documented with clear criteria for reproducibility — so the team can understand exactly who is in a segment and why. Supports RFM (recency, frequency, monetary) modeling, lifecycle-based segmentation, and predictive scoring criteria for advanced audience strategies.

Use this command to build targeting audiences before campaign launches. For importing new contacts into the CRM first, use /digital-marketing-pro:lead-import. For exporting segment member data to external tools, use /digital-marketing-pro:data-export after segment creation.

Input Required

The user must provide (or will be prompted for):