/digital-marketing-pro:seo-audit

Purpose

Perform a comprehensive SEO audit that evaluates a website across all major ranking dimensions. Produces a prioritized action plan with estimated impact and effort for each recommendation.

May 2026 Core Update context (read before triaging volatility)

Google rolled out a broad core algorithm update starting 21 May 2026 with the usual ~2-week deployment window. If the audit is being run inside that window (or in the 4 weeks after) and the brand is showing ranking volatility:

• Do not make reactive changes during the rollout. Wait for the update to fully deploy (Google announces completion in the Search Status Dashboard) plus 7–14 days of post-deploy settling before drawing conclusions.
• Diagnose direction before scope. A site-wide drop vs a single-section drop vs a single-template drop have very different root causes. Use Search Console to compare pre-rollout (21 days before May 21) vs in-rollout vs post-rollout impressions and clicks segmented by page-group.
• Core updates re-weight existing signals, they don't introduce new ones. The audit dimensions below remain authoritative; the right response to a Core Update hit is usually to deepen E-E-A-T, improve unique value, fix thin/duplicated content, and reduce low-quality affiliate or AI-spam pages — not to chase rumoured signals.
• Flag in the executive summary whether ranking deltas pre-date the rollout (likely site-specific issues) or coincide with it (likely Core Update reweighting). This determines whether quick wins are appropriate or whether the brand needs a multi-quarter quality program.

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