/digital-marketing-pro:seo-audit

Purpose

Perform a comprehensive SEO audit that evaluates a website across all major ranking dimensions. Produces a prioritized action plan with estimated impact and effort for each recommendation.

Input Required

The user must provide (or will be prompted for):

• Website URL: The domain or specific pages to audit
• Target keywords: Primary keywords the site should rank for (optional — can be researched)
• Competitors: 2-3 competitor URLs for benchmarking (optional)
• Audit scope: Full site or specific area (technical, content, local, links)
• Known issues: Any existing problems the user is aware of

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions and relevant category files. Check for custom templates at ~/.claude-marketing/brands/{slug}/templates/. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.