/dm:seo-implement

Purpose

Execute SEO implementation changes on connected CMS platforms. Goes beyond analysis to actually update meta tags, deploy JSON-LD schema markup, manage canonical URLs, create 301/302 redirects, and request indexing — all via WordPress or Webflow MCP connections. This command bridges the gap between SEO recommendations and live deployment, ensuring that audit findings and optimization plans translate into real page-level changes with full audit trails and rollback capability.

Input Required

The user must provide (or will be prompted for):

• Target URL(s): One or more URLs to modify — a single page for targeted updates or a batch of URLs for bulk operations like site-wide schema deployment or migration-related meta tag updates
• Change type: The SEO modification to perform — meta-update (title tag, meta description, robots directives), schema-deploy (JSON-LD structured data), canonical (set or update canonical URL), redirect (create 301/302 redirect), or indexing-request (submit URL to Google for crawling via Search Console). Multiple change types can be combined for a single URL
• Specific values: The new data to apply — new title tag text and character count, new meta description text and character count, JSON-LD schema object or schema type to auto-generate (Article, Product, FAQ, HowTo, LocalBusiness, BreadcrumbList), canonical URL target, redirect source and destination with type (301 or 302), or indexing priority (normal or urgent)
• CMS platform: wordpress or webflow — must have the corresponding CMS MCP server connected. For WordPress, specify whether SEO fields are managed by Yoast, RankMath, or All in One SEO. For Webflow, native SEO settings are used directly

Process

1. Load brand context: Read ~/.claude-marketing/brands/_active-brand.json for the active slug, then load ~/.claude-marketing/brands/{slug}/profile.json. Apply brand voice, compliance rules for target markets (skills/context-engine/compliance-rules.md), and industry context. Also check for guidelines at ~/.claude-marketing/brands/{slug}/guidelines/_manifest.json — if present, load restrictions. Check for agency SOPs at ~/.claude-marketing/sops/. If no brand exists, ask: "Set up a brand first (/dm:brand-setup)?" — or proceed with defaults.
2. Validate proposed changes against current page state: Capture a pre-change snapshot of the existing meta tags, schema markup, canonical settings, and redirect rules for each target URL via the CMS MCP. Compare proposed changes against SEO best practices — title tag length (50-60 characters), meta description length (150-160 characters), schema validity against Google's structured data requirements, canonical URL accessibility, and redirect target status codes.