/digital-marketing-pro:serp-tracker

Purpose

Track SERP feature presence and changes for target queries. Monitor which SERP features appear for each keyword — AI Overviews, People Also Ask, Featured Snippets, Knowledge Panels, Local Pack, Image Pack, Video Carousel, Shopping — whether the brand owns any of these features, and how features change over time. This command provides strategic visibility into the evolving search landscape beyond traditional blue-link rankings, helping brands identify feature opportunities, defend owned features, and adapt content strategy to Google's increasingly feature-rich results pages.

Input Required

The user must provide (or will be prompted for):

• Target queries: A list of search queries to track SERP features for — can be provided directly, imported from a CSV or Google Sheet, or pulled from the brand's existing keyword list at ~/.claude-marketing/brands/{slug}/seo/keywords.json. Queries should represent a mix of head terms, long-tail terms, and question-based queries for comprehensive feature coverage
• SERP features to track: Which features to monitor — default is all. Can be narrowed to specific features: ai-overview, featured-snippet, people-also-ask, knowledge-panel, local-pack, image-pack, video-carousel, shopping, sitelinks, top-stories, twitter-carousel, recipes, jobs. Narrowing reduces noise when only specific features matter for the brand's strategy
• Monitoring frequency: daily or weekly — daily for competitive or volatile queries where features change frequently, weekly for stable long-tail queries. Determines snapshot frequency and trend granularity
• Competitive domains (optional): Domains to track for feature ownership — see which competitors own featured snippets, appear in AI Overviews, or dominate image and video carousels. Up to 10 competitor domains for head-to-head SERP feature comparison

Process