/dm:social-strategy

Purpose

Build a comprehensive, platform-specific social media strategy that defines content pillars, posting cadence, engagement playbook, community management approach, and growth tactics tailored to each platform's algorithm and audience behavior.

Input Required

The user must provide (or will be prompted for):

• Platforms: Which social platforms to strategize for (Instagram, TikTok, LinkedIn, X, YouTube, Facebook, Pinterest, Threads)
• Current state: Existing follower counts, engagement rates, content performance (if available)
• Goals: Growth, engagement, traffic, leads, community building, thought leadership
• Resources: Team size, content creation capacity, tools in use
• Audience: Target audience per platform (or use brand personas)
• Competitors: Social accounts to benchmark against (optional)

Process