/digital-marketing-pro:tech-seo-audit

Script location. If your host does not set ${CLAUDE_PLUGIN_ROOT}, the scripts are in this plugin's scripts/ folder, next to skills/. Run them with Python 3.10 or newer: python, or python3 where python is not found (macOS, many Linux systems).

Purpose

Run a comprehensive technical SEO audit that covers the infrastructure and code-level factors that affect search engine crawling, indexation, and ranking. This audit focuses on the technical foundation rather than content or backlinks. Produces a prioritized report with specific fixes, expected impact, and implementation guidance.

Technical SEO and algorithm updates

Status as of 2026-10-04 (time-boxed — re-check after ~2026-12): per the Google Search Status Dashboard, the most recent core update began 21 May 2026 (completed after ~12 days). Since then Google has run only spam updates: the August 2026 spam update (18–21 Aug) and the September 2026 spam update (started 24 Sep; not yet marked complete on 2026-10-04). There was no September 2026 core update — several SEO blogs reported one; the dashboard lists none. Attribute only to updates the dashboard lists. Separately, Google's site reputation abuse policy has split at the EEA border since 30 Aug 2026: outside the EEA a manual action demotes the affected section; inside the EEA the section is separated and ranks on its own instead (Search Central) — word audit findings on third-party/"parasite" sections per region.

Algorithm updates are quality/policy reweightings, not technical signal changes. When a brand asks about ranking volatility that coincides with a listed update:

• Run this audit anyway — updates surface pre-existing technical debt because relative quality matters more during reweighting. Crawl-budget waste on low-quality pages, broken canonical chains, soft-404s, and orphaned JS-rendered routes all amplify the damage.
• Resist crawler/rendering "fixes" pitched as update remedies. No technical change undoes a quality or spam-policy hit if the underlying issue isn't addressed. Pair this audit with /digital-marketing-pro:seo-audit (content/E-E-A-T side) — both are needed.
• Hreflang, structured data, and Core Web Vitals carry their normal weight. Two structured-data notes from Google's docs changelog: VideoObject gained a creator property (24 Sep 2026), and review snippets got a guideline against fake and undisclosed incentivised reviews (24 Jul 2026) (Search Central updates).

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