/dm:webinar-plan

Purpose

Plan a webinar or virtual event from concept to post-event follow-up, including content structure, promotion strategy, registration optimization, engagement tactics, and measurement framework. Produces a complete execution package that a team can implement without further strategic planning.

Input Required

The user must provide (or will be prompted for):

• Topic/theme: Subject matter and angle for the webinar — what specific problem or opportunity will be addressed
• Target audience: Who should attend — role, seniority, industry, company size, experience level, and pain points
• Objectives: Primary goal — lead generation, education, product demo, thought leadership, customer retention, or partner enablement
• Preferred platform: Webinar tool in use or under consideration (Zoom, Teams, Webex, GoToWebinar, Livestorm, StreamYard, etc.)
• Date/time: Proposed date and time with timezone (or ask for optimal scheduling recommendation based on audience)
• Speakers: Presenters, panelists, or hosts — internal team members and/or external guests with their expertise areas
• Budget for promotion: Available spend for driving registrations — paid ads, sponsorships, influencer partnerships, etc.
• Expected attendance: Target registration and attendance numbers for goal-setting and promotion planning
• Content assets available: Existing slide decks, research reports, demos, or content that can be repurposed for the webinar