A/B Testing

Turn a growth idea into a test that can actually change a decision.

Frame The Decision

Start with the decision the experiment should inform:

• Ship, kill, iterate, scale, or investigate.
• Audience or surface being tested.
• Current baseline.
• Primary metric and guardrail metric.
• Minimum effect that would matter.
• Sample size or traffic reality.
• Time window and implementation cost.

If the traffic is too low for an A/B test, recommend a qualitative, sequential, or directional test instead.

Write The Hypothesis