Analytics Tracking

Check whether marketing tracking is reliable enough to make decisions about budget, funnel performance, and growth.

Start With Decisions

Ask what decisions the data is supposed to support:

• Which channel gets more budget.
• Which campaigns convert.
• Which pages or steps leak users.
• Which leads become revenue.
• Which lifecycle messages work.
• Which experiments win.

Tracking is not trustworthy because tags fire; it is trustworthy when the decision chain is complete.

Inspect The Chain