Content Strategy

Turn real customer stories, founder lessons, and proof into useful content angles.

Refuse Empty Authority

Do not invent customers, quotes, metrics, screenshots, or lived experience. If the user has no story or proof, ask for source material or recommend a different topic.

Useful source material:

• Customer situation.
• Internal decision.
• Failed experiment.
• Support ticket pattern.
• Data point.
• Screenshot or artifact.
• Before/after result.
• Strong opinion backed by experience.