Email Sequence

Plan lifecycle emails around what the customer has done, what they need next, and when they should stop receiving the flow.

Map The State

Identify:

• Entry trigger.
• Recipient state and awareness.
• Product or offer relationship.
• Desired next action.
• What the user needs to believe or do first.
• Available personalization.
• Exit conditions.
• Compliance and deliverability constraints.

Do not write a sequence until the flow logic is clear.