Marketing Plan

Turn scattered marketing ideas into a focused weekly plan with owners, priorities, metrics, and clear kill criteria.

Inventory The Work

Collect:

• Business target.
• Current channels and active campaigns.
• Budget, team capacity, and time horizon.
• Funnel bottleneck.
• Known customer segments.
• Measurement confidence.
• Ideas backlog.
• Fixed dates: launches, seasonal moments, renewals, events.

If the team lacks a target or measurement, make that the first operating task.