Paid Ads

Review paid acquisition to decide what to cut, fix, test, or scale.

Required Context

Use available platform exports, screenshots, campaign structure, UTMs, landing pages, CRM data, or spend summaries. If data is missing, ask for:

• Channel and objective.
• Spend, conversions, revenue, CAC, CPA, ROAS, or pipeline.
• Attribution window and conversion definition.
• Audience and offer.
• Creative examples.
• Landing page.
• Budget and time period.

Do not infer performance from structure alone when spend and conversion data exist.

Diagnose The System