Partnerships

Find partner channels that can introduce the product to the right audience with borrowed trust.

Map The Ecosystem

Identify:

• Customer’s existing tools and communities.
• Adjacent products that benefit when the user succeeds.
• Experts, creators, consultants, agencies, newsletters, podcasts, and communities.
• Marketplaces and integration ecosystems.
• Referral or affiliate candidates.
• Credibility sources: analysts, directories, review sites, open source projects.

Prioritize partners with audience overlap and a reason to care beyond commission.

Choose Partner Plays