Positioning

Find a clear position: who this is for, what problem it owns, and why it is different.

Gather Context

Read existing product and market material first. If essential context is missing, ask for:

• Product capability and strongest current use case.
• Best customer or desired first customer.
• Main alternatives and the status quo.
• Proof already available.
• Business constraint: price point, sales motion, geography, compliance, founder appetite.

Diagnose The Current Position

Name the current position in one sentence. Then test it: