Inkeep Brand

Background knowledge for all visual creation. Consumer skills (/graphics, /motion-video, /gslides) load this for Inkeep-specific brand guidance.

Brand Principles

1. Human + AI Collaboration — Technology feels cooperative and understandable. Visuals emphasize partnership, not replacement.
2. Developer Clarity — Structure and readability before decoration. Clear hierarchy, logical organization, precise communication.
3. Imperfect Precision — Hand-drawn visuals introduce warmth into technical environments. Slight irregularities create approachability.
4. Practical Intelligence — Visuals explain systems and outcomes, not abstract concepts. Every graphic serves a functional purpose.

Logo Selection

Always lead with the Primary full-color logo (icon + wordmark) on light backgrounds. Use the white version on dark backgrounds. Monochrome is a last resort — only when backgrounds are too busy for color. Minimum clear space = 1x the icon height on all sides. Never distort, rotate, recolor, or add effects to the logo.

Typography