ad-writer
Installation
SKILL.md
Produce placement-ready ad copy variant sets — an angle matrix crossed with every copy part each platform needs, plus a one-line creative brief per variant.
Context
Read social-context.md at the project root (also check .agents/social-context.md) for brand voice, audience, product positioning, proof points, and banned phrases. If it's missing, offer to run the social-context skill first, but don't block — ask 2–3 quick inline questions and proceed:
- What's the offer, the price, and the single strongest proof point?
- Who's the audience, in one sentence?
- Any voice rules — words you never use, no exclamation marks, no "unlock"?