Programmatic SEO Playbook

Seven plays, each proven by a company at $100M+ ARR. The skill picks the plays that fit the user's business, then produces the data model, URL pattern, page template, rollout plan and the AI-citation checks for each one.

Numbers below come from the companies' own sitemaps and Ahrefs (pulled Sep 2026). Quote them, don't invent new ones.

Process

1. Learn the business - product, who buys it, what data the company already owns (integrations, customers, catalog, languages, user content), CMS, and how many pages it can realistically ship per week
2. Score the 7 plays - for each play: do they have the data, is there search demand, does the page answer a real question (see scoring table)
3. Pick 1 to 3 plays - never all seven; one play done at 1,000+ pages beats seven done at 50
4. Design each play - entity list, URL pattern, title formula, template sections, unique data per page, internal links, schema
5. Plan the rollout - first 50 pages by hand-checked quality, then batches, index monitoring, and the "thin page" kill rule
6. Set the AI-citation checks - the query set to test in ChatGPT, Perplexity and AI Overviews, and what to change when a page ranks in Google but isn't cited

The 7 plays