Storytelling Frameworks (스토리텔링 프레임워크)

"The universe is made of stories, not atoms." — Muriel Rukeyser

"Stories are just data with a soul." — Brene Brown

Why Storytelling Matters (왜 스토리텔링인가)

• Facts inform; stories transform (사실은 알리고, 이야기는 변화시킨다)
• People retain 65-70% of information shared through stories vs 5-10% of statistics
• Stories activate the brain's motor cortex, sensory cortex, and frontal cortex — facts activate only Broca's and Wernicke's areas
• Every great leader, salesperson, and teacher is a storyteller

Framework 1: The Hero's Journey (영웅의 여정)

Origin

Joseph Campbell's The Hero with a Thousand Faces (1949), refined by Christopher Vogler for Hollywood in The Writer's Journey (1992).