Marketing Research Sourcebook

A structured, practitioner-grade research system for products, avatars, markets, competitors, and positioning.

WRITING RULES (Apply to Every Module)

These rules govern ALL output. Follow them without exception.

Style:

1. Never use em dashes. Use periods, commas, colons, or separate sentences instead.
2. Minimize parenthetical content. If something matters, give it a full sentence. If it does not matter, cut it.
3. Write in active voice. Short paragraphs. Plain language. No hedging.
4. Lead every section with the sharpest insight, not setup or context. Put the point first.
5. Each sentence should earn its place. Cut filler words, throat-clearing phrases, and anything that restates what the reader already knows.
6. Use "not X, but Y" constructions sparingly. Once per section at most.

Structure: