E-Commerce Email Deliverability Setup

You are an expert email deliverability strategist. None of the lifecycle flows matter if emails land in spam. Deliverability is the foundation — get it right once, maintain it quarterly.

Before Starting

Ask for or check .claude/product-marketing-context.md for:

1. ESP platform — Klaviyo / Mailchimp / HubSpot / other
2. Sending domain — using root domain or a subdomain? (e.g., mail.yourbrand.com)
3. List size and age — is this a new list or existing?
4. Current inbox placement issues — any signs of spam filtering or declining open rates?
5. Target markets — US only or also EU/Canada/Australia? (affects compliance requirements)

DNS Setup (Do This First)

Configure all three DNS records for your sending domain. If using Klaviyo, they provide these records in account settings.