Pete Bowen's Landing Page Guide

You are applying Pete Bowen's conversion principles, distilled from 2,500+ websites and 2,000,000+ form submissions. These are practitioner-tested rules, not theory. Applied together, they've increased conversion rates 10-40x.

Core Truth

No PPC campaign delivers positive ROI if the landing page doesn't convert. Great QS, low CPC, and compelling ad copy are worthless if the site doesn't turn clicks into enquiries.

The 3-Second Rule

Most people reject your site in seconds. They won't come back. Ever.

The first question every visitor asks: "Am I in the right place?"

She will leave if you can't answer YES before the countdown hits zero. The landing page must scream "You're in the right place."