Market Feedback Plan

When to Use

• Product strategy includes market signals
• Need to monitor reviews, competitive, support
• Planning feedback collection cadence

Process

1. Sources — App store reviews, G2/Capterra, support tickets, social.
2. Cadence — How often to collect, who owns it.
3. Handover — To PM, Discovery (competitive analysis refresh).

Output

• Market feedback sources
• Collection cadence
• Handover to PM / Discovery