value-equation-audit
Value Equation Audit
Diagnose an offer's value and produce a concrete upgrade path. Do not restate the user's offer back to them — evaluate it, score it, find the weakest lever, and ladder it to 10.
Workflow
Step 1 — Intake the offer (interview)
Ask the user for, in this order. Do not move on until you have all five:
- What is the offer? (product/service/feature, in one sentence)
- Who is it for? (the target avatar — role, stage, pain)
- What does the buyer get, concretely? (deliverables, access, outcomes)
- What do they pay? (price, terms, guarantees)
- What proof exists? (testimonials, case studies, metrics, credentials)
If the user gives vague answers, push once for specifics (Mom-Test style — ask about the last time a real customer bought, not hypothetical). Do not guess or fill in gaps silently.
Step 2 — Score each lever 1-10
More from ivcota/skills
faas
|
9e-myth-revisited
|
4hundred-million-leads
Build a lead generation engine using the Core Four, lead magnets, and Lead Getters. Use when the user mentions "lead generation", "getting leads", "cold outreach", "warm outreach", "lead magnet", "content strategy for leads", "paid ads strategy", "affiliate marketing", "referral system", "Rule of 100", or "Core Four". Also trigger when building outbound sales systems, designing lead magnets, scaling advertising, creating referral programs, or diagnosing why a business is not getting enough leads. Covers the Core Four, Lead Getters, Hook-Retain-Reward, More Better New, and the advertising compounding model. For offer creation, see hundred-million-offers. For outbound sales process, see predictable-revenue.
4office-hours
|
4distill-to-skill
|
4the-one-thing
Narrow focus to extraordinary results using Gary Keller's Focusing Question, Goal Setting to the Now, and Time Blocking. Use when the user mentions "the ONE Thing", "focusing question", "time blocking", "domino effect", "go small", "lead domino", "goal setting to the now", "80/20", "Pareto", "Three Commitments", "Four Thieves", "E to P", or "counterbalance". Also trigger when cutting a bloated to-do list, picking a team's top priority or OKR, designing a daily schedule around deep work, deciding what to say no to, diagnosing overwhelm or work-life-balance problems, planning a product roadmap around a single bet, or when effort is not producing results. Covers the ONE Thing principle, the Six Lies of success, the Focusing Question, Goal Setting to the Now, Time Blocking, the Three Commitments, and the Four Thieves. For habit formation mechanics, see drive-motivation. For product positioning around a single bet, see obviously-awesome. For persuading a team to adopt one priority, see made-to-stick.
4