Market Analysis

Purpose

Produce data-driven market and competitive analyses to inform product strategy. Covers TAM/SAM/SOM sizing, direct and indirect competitor comparison, SWOT analysis, and differentiation positioning.

Good market analysis separates successful product strategies from guesswork. It answers four essential questions: how big is the opportunity (market sizing), who else is chasing it (competitor analysis), what are our unique advantages (SWOT and moat), and what trends will reshape the market in the next 2-3 years (trend analysis). This skill produces a structured report with sourced data, comparative matrices, and actionable positioning recommendations. The output is usable for strategic planning, investor pitches, and product roadmap prioritization.

Architecture/Decision Trees

Analysis Depth Decision Tree

Is this for an investor pitch or fundraising?
  |-- YES --> Full analysis: TAM/SAM/SOM, 10+ competitors, SWOT, trends
  |-- NO --> Is this for internal product strategy?
        |-- YES --> Medium analysis: TAM/SAM/SOM, 5-7 competitors, SWOT, trends
        |-- NO --> Light analysis: TAM only, 3-5 competitors, SWOT