Keywords

Concept of the skill

Keyword work is demand translation. Raw queries are evidence of language, intent, and platform constraints; the skill turns them into targetable clusters, page/listing assignments, and measurement baselines without pretending that keywords alone create rankings. In AI search, the unit of demand is shifting from the exact keyword string toward the underlying question, entity, and topic — but the translation discipline is the same: rank evidence by provenance, map demand to the surface best able to satisfy it, then measure.

Coverage

Keyword work starts before writing or page building. This skill covers: