seo-strategy
SEO Strategy Skill
Concept of the skill
SEO implementation strategy for building pages that rank -- covering content strategy, programmatic SEO at scale, marketplace-specific SEO, and AI search optimization.
Domain Context
What is this skill? SEO implementation strategy for building pages that rank -- covering content strategy, programmatic SEO at scale, marketplace-specific SEO, and AI search optimization.
Key Files
| File | Purpose |
|---|---|
skills/seo-strategy/references/marketplace-seo-differences.md |
See for detailed algorithm breakdowns. |
Philosophy of the skill
Auditing finds problems; this skill builds solutions. The distinction matters because agents conflate the two and either run a diagnostic when they should be building pages, or build pages without a strategy. SEO strategy is proactive — choosing the right page types, content structures, and schema markup before traffic data exists. The marketplace-specific sections exist because applying Google SEO assumptions to Etsy or Amazon actively hurts rankings: Etsy rewards recency and conversion rate, Amazon rewards sales velocity, and neither cares about backlinks. Without this skill, agents default to generic "add keywords" advice that misses the structural decisions (programmatic templates, hub-and-spoke linking, schema choice) that create ranking power at scale.