stp-marketing
Concept of the skill
What it is: STP marketing is the strategy sequence of segmenting a market, targeting one or more attractive and reachable segments, and positioning the offer for the chosen target relative to alternatives.
Mental model: Treat the market as heterogeneous. First find meaningful buyer/user groups. Then choose which group or groups the organization can serve better than alternatives. Then define the position the offer should occupy for that target and translate it into product, price, channel, sales, and communications implications.
Why it exists: Agents often jump straight to messaging, personas, or a broad "everyone" target. This skill forces the choice logic that makes a marketing strategy coherent: who is meaningfully different, which group is worth focus, and what differentiated value should that group remember.
What it is NOT: It is not standalone product positioning, macro-environment scanning, industry-structure analysis, Blue Ocean value innovation, copywriting, or marketing-mix execution.
Adjacent concepts: market segmentation, target market selection, target audience, customer profile, ideal customer profile, buyer persona, positioning statement, perceptual mapping, go-to-market strategy, differentiated marketing, niche marketing, account-based targeting, TAM/SAM/SOM, mental availability.
One-line analogy: STP picks the people to serve before it writes the message to them.
Common misconception: A persona is not a segment, and a segment name is not a strategy. The segment must be evidence-backed, reachable, and actionable; the target choice must be justified; and the position must be tailored to that target.