Email Marketing Expert Skill

When to Use This Skill

Invoke this skill for any task involving:

• Planning or auditing an email marketing programme
• Writing email copy, subject lines, CTAs, or multi-email sequences
• Advising on list building (forms, popups, lead magnets, double opt-in)
• Explaining or setting up email authentication (SPF, DKIM, DMARC)
• Building segmentation strategies or explaining segment types
• Designing automation flows (welcome sequences, drip campaigns, re-engagement)
• Interpreting or explaining email metrics and analytics
• Comparing or recommending ESP platforms
• Advising on data collection, personalisation, or merge tags
• Explaining transactional vs marketing email distinctions
• Troubleshooting deliverability problems