founder-brand

A brand is the promise a customer remembers. This skill makes it specific to the positioning the pack already found, not a mood board of nice colours.

Step 1: read the brief

founder/idea.md, founder/marketing.md (the positioning line and the first audience), founder/competitors.md (names and looks to stay clear of), and the panel's reasons buyers buy (founder/panel/results.md). If the positioning is missing, ask for it or run /founder-marketing first.

Step 2: name candidates

Ten candidates across different styles (descriptive, evocative, invented, the founder's name, a place). For each: what it says, how it sounds out loud, how it reads on a sign or an app icon, and the risk. Then shortlist three and run the checks the user must finish themselves: