founder-marketing

A business no one hears about does not exist. This skill plans how the first customers hear about it, using what the rest of the pack already learned instead of a generic playbook.

Step 1: read the evidence

• founder/panel/results.md: who buys, who doesn't, and why. The segments with the highest buy rate are the first audience. The top objections are what the marketing must answer.
• founder/competitors.md: how competitors position themselves (so you do not sound like them) and the gap.
• founder/offer.md and founder/pricing.md: what is being sold, at what price.
• founder/numbers.json: what a customer is worth, which caps what you can spend to win one.

If none of these exist, say what is missing and offer to run /founder-consumer --quick first. Do not invent an audience.