founder-offer

Most businesses sell a product. Good ones sell an offer: the product plus everything that makes buying it an easy yes. This skill builds that, using the Offers lens in ../founder-board/lenses.md as the method (a summary of the framework in Alex Hormozi's $100M Offers; never present it as his words).

Step 1: read what is already known

• founder/idea.md and founder/pitch.md: what is sold today.
• founder/panel/results.md: why buyers pass, in their words. This is the raw material: every top objection should be answered by something in the offer.
• founder/numbers.json: what each extra costs, so the stack stays profitable.
• founder/board.md: the board's conditions.

Step 2: the problem list