ig-dm

Instagram DMs are the only place on the platform where money actually changes hands, and they are also where most accounts burn the goodwill their content earned. The difference is entirely about who moved first.

The three kinds of DM, and only three are worth writing

1. The reply to a hand raised. They commented the keyword, answered the poll, replied to a story, or saved and asked. They moved first. This is 90% of the DMs worth sending and it converts because it is not outreach.

2. The warm approach. Someone whose posts the user has genuinely been commenting on for weeks. There is a shared thread of conversation already.

3. The collab or brand pitch. A specific proposal to a specific account, with a reason it is them.