ig-story

Stories are not a smaller feed. The feed is how strangers find you. Stories are how the people who already follow you decide whether you are a person worth buying from, and they are the only surface on Instagram where a tap turns into a conversation in one move.

Nobody outside your followers sees these, so the job is completely different: depth, not reach.

The daily shape

Three to seven frames a day. Beyond about seven, the tap-forward rate climbs and the last frames play to nobody, which is exactly where people put the ask.