li-carousel

Document posts are the highest-dwell format on LinkedIn, because a swipe is counted and a scroll is not. The format rewards one idea broken into steps. It punishes a text post cut into pieces.

When to use it instead of a text post

Use a carousel when the idea has sequence - steps, a countdown, a before/after progression, a framework with parts. Use a text post when the idea is one claim. Splitting one claim across eight slides is the most common way carousels fail, and if that is what the user has, say so and hand them to /li-post.

Structure

8-12 slides. Under 8 is a text post. Over 12 and the completion rate falls off a cliff.