li-dm

The invite note is 200 characters. The first DM decides whether there is a second one. Neither is a pitch.

Before writing, get the specifics

Ask for, in one batched question:

1. Who - name, role, company.
2. The hook - the actual reason to reach out now. A post they wrote, a thing their company shipped, a mutual connection, a talk they gave. Not "they fit my ICP".
3. What the user wants - a conversation, a referral, a job, a sale. Be honest internally, even if the message does not lead with it.

If there is no specific reason to message this person today, say so. A message with no reason is what everyone else sends, and it is why their reply rate is 2%.