Launch Strategy Guide

Launch Types

Soft Launch

• What: Limited release to small audience
• Purpose: Validate, find bugs, gather feedback
• Channels: Existing users, beta list, invite-only

Hard Launch

• What: Full public release with marketing push
• Purpose: Maximum awareness and adoption
• Channels: PR, Product Hunt, social, ads

Rolling Launch

• What: Gradual release to segments
• Purpose: Manage capacity, iterate based on feedback
• Channels: Geographic, user cohorts, waitlist