applying-brand-guidelines
Brand Guidelines
Apply consistent brand voice, tone, and style across all written content while adapting appropriately for each platform.
Before Writing
Always read the brand profile first: Check assets/brand-profile.md for the specific brand's voice, tone, messaging pillars, and style rules. If no brand profile exists, ask the user to provide brand guidelines or help them create one using the template.
Core Framework
1. Voice (WHO the brand is)
Voice is the brand's personality—consistent across all content.
Voice dimensions to consider:
- Formal ↔ Casual: How structured is the language?
- Serious ↔ Playful: Is humor appropriate?
- Technical ↔ Accessible: What's the expertise level?
- Reserved ↔ Enthusiastic: How much energy?
- Traditional ↔ Innovative: How cutting-edge?
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