Product Design Intake

Purpose

Prevent invented users, policy, content, visual identity, and success metrics from driving implementation.

When to Use

• A new page, flow, or component family lacks a trusted current brief.
• A redesign could change behavior, hierarchy, conversion, or user familiarity.

Do

• Identify primary task, completion signal, consequence of failure, entry point, recovery path, and real content extremes.
• Capture device, locale, accessibility, security, performance, brand, and existing-pattern constraints.
• State assumptions and write testable acceptance criteria before choosing layout.

Do Not