iOS ASO Launch

Rule

Search language belongs in the App Store keyword surfaces. Product differentiation belongs in screenshots, the description body, and promo text.

Workflow

1. Search the App Store landscape for the user's seed phrase.
2. Pick one target keyword with real intent and low enough competition.
3. Write name, subtitle, and keyword field under strict App Store limits.
4. Create outcome-first screenshots. Screenshot #1 sells the result; #2 sells the differentiator.
5. Put claims through a feature-truth check. Never advertise missing features.
6. Use localization keyword fields for extra reach when relevant.
7. Set a 2-4 week measurement plan for rankings, impressions, conversion, and promo text/caption iteration.