Suede Competitor and Alternative Pages

Use this Suede comparison-page playbook to serve competitive search intent while keeping every product claim current, sourced, and fair.

Initial Assessment

Check for .agents/product-marketing.md (or .claude/product-marketing.md, or the legacy product-marketing-context.md) and read it if present: your value proposition, ICP, pricing model, differentiators, and proof decide which comparisons you can win on the evidence, and they are usually already written down there.

Then work the intake list under Task-Specific Questions below; ask only what the context file did not already answer. Current competitor evidence, pricing, features, ratings, comes from suede-competitor-profiling, not from memory.

Page Formats

Format 1: [Competitor] Alternative (Singular)

Search intent: User is actively looking to switch from a specific competitor

URL pattern: /alternatives/[competitor] or /[competitor]-alternative