Suede Customer Research

Use this Suede customer-research playbook to ground positioning, product, and copy in traceable customer evidence rather than assumption.

Before Starting

Check for .agents/product-marketing.md (or .claude/product-marketing.md, or the legacy product-marketing-context.md) and read it if present: the ICP, segment definitions, and what research already exists decide where to look and what counts as a representative sample. Ask only what it does not already answer.

Two Modes of Research

Mode 1: Analyze Existing Assets

You have raw research material (transcripts, surveys, reviews, tickets). Your job is to extract signal.

Mode 2: Go Find Research

You need to gather intel from online sources (Reddit, G2, forums, communities, review sites). Your job is to know where to look and what to extract.

Most engagements combine both. Establish which mode applies before proceeding.