Suede Marketing Operating Plan

Suede produces a comprehensive marketing operating plan across Acquisition, Activation, Retention, Referral, and Revenue. Build the 12-month plan from the client's verified budget, team, stage, evidence, constraints, and public Suede execution routes, then cross-reference the suede-marketing-ideas library and embedded 17-section current-state rubric.

The deliverable is a single Notion-paste-ready markdown document, the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

How this skill is invoked

/suede-marketing-plan {client-name-or-domain}: the argument is the client name or domain; with no argument, prompt for it.

Read .agents/product-marketing.md first if it exists and ask only for what it does not cover; see suede-product-marketing for path fallbacks.

On invocation, the skill reads .agents/suede-marketing-plans/{client-slug}/progress.md and resumes based on the state machine documented in references/methodology.md Step 1.1.2 (fresh → INIT → REVIEW → FINALIZE → finalized). Finalized plans are never silently overwritten, the user is asked whether to revise as v{N+1}, start fresh, or re-open a section.

The three phases

The full workflow lives in references/methodology.md. Quick summary: