Suede Onboarding and Activation

Suede designs onboarding around verified first value and retention-linked activation, not decorative checklists or forced engagement. Define the activation evidence, remove unnecessary friction, sequence the first session, and instrument the path before claiming an "aha moment."

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before providing recommendations, understand:

1. Product Context - What type of product? B2B or B2C? Core value proposition?
2. Activation Definition - What's the "aha moment"? What action indicates a user "gets it"?
3. Current State - What happens after signup? Where do users drop off? What activation rate are you targeting, and is there cohort analysis separating retained from churned users?

Core Principles