External Content Plan for AI Search (AEO)

Amazon's AI assistants now cite external sources (Reddit threads, YouTube reviews, blog posts, Quora) in the "Researched by AI" section. A brand mentioned in that section often shows up before its own listing. This skill plans the external content that earns those citations.

When to use this

• The brand is invisible in Rufus/Alexa+ recommendations.
• Competitors keep getting cited in the "Researched by AI" panel.
• A new product needs more than a listing. it needs the external trust signals.
• The seller has been doing only on-Amazon work and the AI ignores the brand.

The framework. The Topic Cluster Plan

The AI cites sources that answer specific buyer questions. Build clusters of content around the questions, not random posts.