AI Search Optimization (Rufus + Alexa+ + COSMO)

Amazon's AI assistants (Rufus on the web, Alexa+ on devices, and the COSMO ranking layer behind them) changed how shoppers find products. Queries are longer and more conversational, and the AI cites the listing sections that answer questions directly. Optimizing for the AI is now part of SEO, and it covers both typed conversational queries (Rufus) and spoken ones (Alexa+).

When to use this

• Listing built before the AI assistants rolled out and feels like it lost reach.
• Customers are asking questions in queries (longer, "best X for Y under $Z").
• Attributes section is half-filled or empty.
• The seller wants to surface in the AI's "Researched by AI" recommendations.
• A category where voice shopping share is meaningful (pantry, household, baby, pet, beauty replenishment).
• A subscribe-and-save consumable product where voice reorders are common.

The framework. The Four-Step AI Rewrite